Working together.
Ah, the thrill of a new project. Whether you are a brand new client or an old friend, we’ll bring the same fresh-faced enthusiasm and can-do attitude.
Partnering with you to create innovate new designs really does bring us joy. Whilst our project delivery strategies are finely tuned, our learning design blueprint and content is utterly unique to you;
One size definitely does not fit all.


Our promise.
We always put the best interests of our clients first — even if that means starting small (but smart) rather than blowing the budget all at once.

The process.
An outline of what to expect.
1. Briefing
At our kick-off meeting, we want to know why this online learning matters to you, what gets you excited about your topic, and what teaching and learning approaches you use that land so well in the face-to-face classroom they light up your students. It’s this creative spark that we want to transfer over into the digital space.
2. Defining outcomes
These are the criteria that demonstrate knowledge and skills have been successfully applied. Outcomes provide a framework for decision making on our project and keep the design brief focussed. Of course, they’ll also aid meta-cognition for your students. Did you know that clearly defined outcomes lessen the chance of students experiencing cognitive overload?
3. Plot the journey
We outline the learning journey map and what approaches and tools can be used to fully optimise the experience. Here we’ll look for opportunities for students to share ideas and perspectives, solve old problems in new ways, provide realistic practical challenges and give students targeted and meaningful feedback. Once our activities are nailed down we’ll create high quality content focusing on what matters most – no cognitive overload here!
4. Design and build
Once agreed, the learning journey map forms the project management plan helping us to identify what needs doing and when. All milestones and deliverables are added to our project management tool where you will have real time access to the project and watch as your course content and activities develop.

“Wellknown is amazing, they are supportive from the start and work with you, not for you, on any project brief. They listen and respond to requests in such a professional and understanding way. We always consider them as part of our wider team.”


Hannah Palin
Managing Director
Hannah is our learning expert who built up a wealth of experience working in learning technology at Manchester Metropolitan University before founding Wellknown in 2018. She leads our end-to-end online course strategy and development, and provides consultancy on innovative and effective online teaching and learning practice. In her spare time she likes to learn more about learning, and is currently studying for her third degree.
Adam Palin
Chief Operating Officer
Adam is an experienced web developer and online learning architect who knows what makes a great user experience. He manages the development of our learning platforms and provides the technical know-how to deliver exceptional student experiences. According to comments on his Linkedin page, Adam is not only an outstanding web developer and online learning expert, but is also an all-round good bloke.


Lauren Molyneux
Head of Content & Projects
Dedicated word nerd, Lauren joins us having recently completed her Masters by Research (with Distinction, no amends!) with the University of Leeds. She’s been working in marketing for the last six years and brings a wealth of writing and editing experience to the team.

Austen Liaude
Digital Learning Project Architect
Austen joins the Wellknown team from The University of Huddersfield, where he honed his knowledge, skills and passion for learning technologies. Recently awarded a First in his degree, he’s now bringing that experience into the development of exciting and engaging learning content.

Annie Ferguson
Graphic Design Lead
Annie focuses on the graphic style and visual elements of all our projects, helping deliver impactful content with the art and design skills she developed while studying for her BA in Graphic Design from the University of Chester.

Aadil Malik
Digital Learning Developer
Aadil recently joined the team following his work experience placement, which he completed as part of his T-level in Digital Production Design and Development with Nelson and Colne College. He’s enjoying putting his studies into practice as one of our talented digital learning developers!

Kate Soper
Associate Learning Designer
Kate has worked in digital education and learning design for almost 20 years, with experience developing online learning offerings for academic institutions and global corporations. She’s now one of our valued associates, working as part of our Learning Design team to strategise, design and deliver effective online learning.