new post —

Why it was time to rebrand our business

Behind the scenes · 
WELLKNOWN digital learning design hero

Farewell Digital Learning Design, hello Wellknown!

The eagle-eyed among you might have noticed that we have had a rebrand. So why the change?

We founded Digital Learning Design in 2018 and got straight to work on our first project. To be completely honest, we didn’t give the brand a huge amount of thought, at that point we were more focussed on getting the business up and running with a regular pipeline of clients.

As a name, Digital Learning Design has served us valiantly, as they say, it does what it says on the tin. But as our business has evolved over the last four years, we have become more aware of the values that drive us and the non-negotiable principles of the way we like to work. We felt the time had come to revisit our brand, and make sure that it truly reflected the things we stood for.

We began by defining the guiding principle that underpins everything we do:

Our mission is to turn information into understanding.

We are in the business of taking materials that might be a bit dry and turning them into something that people can connect with and draw meaning from. As our name was often shortened to DLD for convenience, it lost all meaning and personality – the opposite of what our business is about. We wanted a name that reflected our values of creativity, dependability and our mission to create understanding. Wellknown is a snappy, memorable alternative that we think fits the bill perfectly.

To go with the new name we also have a vibrant new visual identity, including a new logo, fonts, colours, images and illustrations. These have all been carefully chosen for their expressive and approachable feel, again, values that we think really matter.

We already feel very at home in our new brand, which is a good sign. We hope you feel it reflects our commitment to creating digital learning that will captivate your learners as this is where we will continue to focus all our energies as we grow our business further.

Thank you so much for all your support on our journey so far, we’d love to hear what you think of our new name and brand.